About the Course
Learn how to analyze organic traffic, optimize SEO, track keywords, and improve engagement & conversions using GA4.
What You’ll Learn
- SEO & Organic Traffic Analysis: Measure and optimize SEO traffic for better performance using GA4, focusing on organic search and social traffic.
- Search Console Integration: Link Google Search Console to GA4 for deeper insights into search performance, keyword rankings, and page behaviors.
- Traffic Acquisition Metrics: Analyze key metrics like sessions, engagement rate, and average session duration to understand organic and social traffic trends.
- Content Performance: Identify which pages are driving traffic and conversions, and identify pages with high traffic but low engagement or conversion rates.
- Keyword Performance: Track and improve keywords with high impressions but low click-through rates to boost organic traffic.
- Engagement & Conversion Optimization: Optimize pages with high bounce rates for better engagement and conversion through better content and calls to action.
- Country & Device Analysis: Use device and country-based reports to identify geographic and platform-specific performance for targeted SEO improvements.
Course Format
This course features on-demand video lessons, allowing you to learn at your own pace. The self-paced format gives you the flexibility to study whenever and wherever you want.
Who It’s For
- Digital marketers looking to improve their SEO strategies
- Website owners who want to understand their website traffic better
- SEO specialists seeking to enhance their analytical skills with GA4
- Anyone interested in using Google Analytics to boost website rankings
Course Structure
- Price: FREE
- Duration: 60 minutes
- Format: On-demand video lessons
- Mode: Self-paced
- Certificate: Yes, with completion
- Where: Available on the Juno School mobile app (Android & iOS)
Why Take This Course
In just 60 minutes, gain actionable insights into using Google Analytics 4 to significantly improve your website’s SEO performance, track keyword rankings, and boost engagement and conversions. This course provides practical knowledge that you can immediately apply to your website.



