How to Invite Guests to Your New Podcast (Even with 0 Followers)

You've decided to start an interview-based podcast, you have your topic, and maybe even your first few episode ideas. But then it hits you: the daunting task of actually finding and inviting guests. A common hurdle for aspiring podcasters, especially those just starting out, is the nagging thought, "Why would anyone want to be on *my* show?" This feeling of imposter syndrome can stop a great podcast idea dead in its tracks.

The #1 Fear of New Podcasters: 'Why Would Anyone Come on My Show?'

It's completely normal to feel apprehensive about reaching out to potential guests when your podcast is brand new, or even just an idea. Many new podcasters fear that without a large existing audience, no one noteworthy will agree to an interview. This often leads to a hesitation in even starting the outreach process. However, the truth is, audience size isn't the only metric that matters. As an instructor at Juno School often shares, you shouldn't assume that individuals with large followings won't consider appearing on a new show. Their decision often hinges on something far more fundamental than your follower count.

Case Study: How I Landed a Guest with 100k Followers When I Had Just 59

Consider the real-world example of Juno's instructor, who successfully invited Tarun Sharma, an individual with a substantial Instagram following of 100,000, to his podcast. At the time of this outreach, the instructor himself had a modest 59 followers on Instagram. This might seem like an impossible feat for a new podcaster, but it highlights a critical lesson: a compelling "why" for your podcast is your biggest asset when you want to invite guests for a podcast.

The key to this success wasn't a massive audience, but a strong alignment of values. The instructor emphasizes that your reason for starting the podcast needs to resonate with your potential guest's value system. When your podcast's mission aligns with their passions, expertise, or personal brand, they are far more likely to say yes, regardless of your current listener numbers. This principle is fundamental to cold outreach for podcast guests.

Where to Find Your First 10 Guests (Hint: Not Just Famous People)

When you're just starting, thinking outside the box for guest ideas can be incredibly effective. The instructor once found his second guest, Piti Srinivasan, from his son's general knowledge book – a truly unconventional but successful approach. This illustrates that potential guests are everywhere, not just in the top echelons of your industry.

Here are some creative ways to find your first few podcast guests:

• Your Immediate Network: Start with people you already know. Friends, colleagues, mentors, or even local business owners who have interesting stories or expertise relevant to your podcast topic. They are often the most willing to support your new venture.
• LinkedIn: This platform is a goldmine for professional connections. Search for individuals in your niche, look at their posts, articles, and common connections. You can identify experts who might be a great fit. Building your professional presence on platforms like this can also help you build your personal brand on Instagram and other social media, making your outreach more credible.
• Instagram: Beyond just follower counts, look for creators who are active in your niche, engage with their audience, and have content that aligns with your podcast's themes. Direct messages can be an effective way to initiate contact.
• Niche Communities & Forums: Online groups, Facebook communities, Reddit forums, or industry-specific associations are excellent places to find passionate individuals who are experts in their field and often eager to share their knowledge.
• Local Experts: Don't overlook local talent. Authors, artists, entrepreneurs, educators, or community leaders in your city or town can offer unique perspectives and are often more accessible for new podcasters.

The Perfect Podcast Guest Invitation: Email & DM Templates

Crafting a compelling invitation is crucial to convince someone to be on your podcast. Your podcast guest outreach email template or DM needs to be personal, concise, and clearly communicate the value for the guest. Remember, it's not just about what they can do for your show, but what the experience offers them.

Podcast Guest Outreach Email Template

Subject: Podcast Interview Invitation: [Guest's Name] on [Your Podcast Name] - Discussing [Specific Topic]

Dear [Guest's Name],

My name is [Your Name], and I'm the host of [Your Podcast Name], a new podcast where we explore [briefly state your podcast's mission or unique angle].

I've been following your work on [mention specific article, project, or social media profile] related to [specific area of their expertise]. Your insights on [mention a specific point or idea they've shared] particularly resonated with me/us, and I believe our listeners would greatly benefit from your perspective.

I'd be honored if you would consider joining me for a [30-45 minute] interview to discuss [1-2 specific topics you want to cover with them]. For example, I'm particularly interested in hearing your thoughts on [specific question or current trend related to their work].

This would be a fantastic opportunity to [mention what's in it for them: share their message with a new audience, promote their latest project, discuss a topic they're passionate about, etc.].

We record remotely via [e.g., Zoom/Google Meet], and I handle all editing. We aim to make the process as smooth and enjoyable as possible for our guests. You can learn more about our podcast at [Link to your podcast website/hosting platform if available, or a brief description].

Would you be open to a brief 10-minute call next week to discuss this further? Please let me know what days and times work best for you, or if you prefer, I can send over a few options.

Thank you for your time and consideration.

Best regards,
[Your Name]
Host, [Your Podcast Name]
[Your Website/Social Media Link]

Podcast Guest Outreach DM Template (for Instagram/LinkedIn)

Hi [Guest's Name],

My name is [Your Name], host of [Your Podcast Name]. I'm a big admirer of your work on [mention specific project/post/area of expertise].

I'm launching a new podcast focused on [your podcast's mission] and would be thrilled if you'd consider being a guest. I think your insights on [specific topic] would be incredibly valuable to our audience.

The interview would be [length, e.g., 30-45 mins] and recorded remotely. It's a great chance to share your message with a new audience.

Would you be open to learning more? I can send over an email with full details. Thanks!

[Your Name]

Your Pre-Interview Checklist: What to Do After They Say 'Yes'

Once a guest agrees to come on your show, the real planning begins. This stage is crucial for ensuring a smooth recording and a high-quality episode. Here’s a brief checklist of your next steps:

• Schedule the Interview: Use a scheduling tool (like Calendly or Acuity Scheduling) to make it easy for your guest to pick a time that works for them.
• Send a Pre-Interview Brief: This should include the confirmed date/time, the recording link, a brief overview of the topics you plan to discuss, and any technical requirements (e.g., using headphones, good microphone).
• Prepare Your Questions: While you'll have a general idea, craft specific, open-ended questions that encourage detailed and engaging answers. Share a few key questions with your guest beforehand so they can prepare.
• Conduct a Tech Check: If possible, a quick 5-minute chat before the actual recording can help iron out any audio or connection issues.
• Promote Your Guest: Ask your guest for their preferred headshot, bio, and social media links so you can promote their appearance effectively.

Mastering the art of inviting guests is a skill that develops with practice. By focusing on genuine connection, shared values, and clear communication, you can successfully invite guests for a podcast, even with zero followers. For a deeper dive into all aspects of podcasting, from initial concept to launch and growth, consider Juno's How to Start Your Own Podcast free certificate course, which covers these strategies and more.