About the Course
Unlock the power of data-driven marketing with our “Market Segmentation with Pivot Tables in Excel” course. Learn how to effectively segment your market and analyze customer data using Excel’s robust pivot table functionality. Boost your marketing effectiveness by understanding your customer base on a deeper level.
What You’ll Learn
- Effective Data Segmentation: Categorize customers based on geography, demographics, behavior, and psychographics.
- Customer Churn Analysis: Analyze customer churn rates and identify trends using pivot tables and calculated fields.
- Excel as a Powerful Tool: Leverage Excel for customer analysis, market segmentation, and data visualization.
- Segment-Based Marketing: Improve campaign effectiveness and brand loyalty through targeted marketing.
- Predictive Analytics: Predict trends and optimize campaigns using historical customer behavior data.
- Visualizing Data: Create dynamic pivot charts and graphs to visually represent customer data.
- Customer Experience Improvement: Refine product offerings and personalize marketing based on customer feedback.
Course Format
This course features on-demand video lessons that you can access anytime, anywhere. Learn at your own pace and revisit materials as needed to solidify your understanding.
Who It’s For
- Marketing professionals aiming to enhance campaign targeting.
- Data analysts seeking to improve their segmentation skills.
- Business owners wanting to gain a deeper understanding of their customer base.
- Anyone interested in utilizing Excel for market segmentation and customer analysis.
Course Structure
- Price: FREE
- Duration: 60 minutes
- Format: On-demand video lessons
- Mode: Self-paced
- Certificate: Yes, with completion
- Where: Available on the Juno School mobile app (Android & iOS)
Why Take This Course
- Gain practical skills in market segmentation using a widely accessible tool: Excel.
- Learn to analyze customer data and improve marketing effectiveness.
- Enhance your ability to make data-driven decisions.
- Receive a certificate upon completion to showcase your new skills.