About the Course
Unlock the power of Google Analytics 4 (GA4) by learning how to integrate your CRM data for deeper insights into user behavior and improved conversion rates. This course will guide you through leveraging custom dimensions, funnels, CRM integrations, and actionable reporting in GA4 to analyze user behavior and improve conversions effectively.
What You’ll Learn
- Understand the difference between custom dimensions and custom metrics in GA4.
- Learn how to capture additional user data beyond standard tracking.
- Identify and implement user-scoped, event-scoped, and item-scoped custom dimensions.
- Plan, implement, and set up custom dimensions using Google Tag Manager or direct website code changes.
- Build and track funnel visualizations to understand user drop-off.
- Analyze user behavior and improve conversion rates at different stages of the user journey.
- Integrate CRM data with GA4 for deeper insights into lead quality and conversion metrics.
- Create actionable reports based on custom dimensions and metrics.
- Track the most valuable products.
- Understand lead quality across different channels.
Course Format
- Price: FREE
- Duration: 60 minutes
- Format: On-demand video lessons
- Mode: Self-paced
- Certificate: Yes, with completion
- Where: Available on the Juno School mobile app (Android & iOS)
Who It’s For
- Marketing professionals
- Data analysts
- Business owners
- Anyone interested in leveraging GA4 for data-driven decision-making
Course Structure
- Price: FREE
- Duration: 60 minutes
- Format: On-demand video lessons
- Mode: Self-paced
- Certificate: Yes, with completion
Why Take This Course
Gain a competitive edge by mastering GA4’s advanced features. Learn how to integrate CRM data for a holistic view of your customer journey and improve your marketing ROI. This course provides the practical knowledge you need to make data-driven decisions and optimize your online performance.